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Understanding Retargeting in Under 60 Seconds

Ever visited a website, looked at a product, and then saw that same product following you around the internet? That’s retargeting—and it’s one of the smartest digital marketing tactics you can use. What Is Retargeting? Retargeting (also called remarketing) is a form of online advertising that targets people who’ve already interacted with your website. It […]

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Website vs. Funnel: What’s the Difference and Why It Matters

When it comes to building an online presence, business owners often ask:“Do I need a website or a funnel?”The answer depends on your goals. While both are powerful digital tools, they serve very different purposes. In this post, we’ll break down the key differences between a website and a funnel, and help you decide which

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