Ever visited a website, looked at a product, and then saw that same product following you around the internet? That’s retargeting—and it’s one of the smartest digital marketing tactics you can use.
What Is Retargeting?
Retargeting (also called remarketing) is a form of online advertising that targets people who’ve already interacted with your website. It uses a small snippet of code—called a pixel—to track visitors and show them relevant ads after they leave your site.
Why Does It Matter?
On average, only 2% of web visitors convert on their first visit. Retargeting helps you reach the other 98%—people who showed interest but didn’t take action. It keeps your brand top-of-mind, builds trust, and dramatically boosts conversion rates.
Where Does It Happen?
You can retarget users on:
- Facebook & Instagram
- Google Display Network
- YouTube
- Other websites they visit
The Bottom Line:
If you’re not retargeting, you’re leaving money on the table. With the right web setup and digital marketing strategy, retargeting can turn browsers into buyers—automatically.
Need help setting up your retargeting campaigns? Let’s talk.
